RED and Stache media are excited to announce three new initiatives!
A comprehensive approach to rolling out content on streaming services, from setup to execution, Streaming Marketing taps into these algorithmic based services to create meaningful and long lasting connections between consumers and your content.
THE GREEN ROOM at Stache media
The Green Room at Stache media is an intimate space for artists to creative and perform. Equipped for audio and video production, The Green Room is custom designed to capture unique and exclusive content such as acoustic sessions, artist interviews, retail and radio liners, social drops, and commentary. With a focus on creative content we hope to help expand the awareness around your artists and releases!
Stache media maintains and grows a database of tastemakers who have built-in audiences, credibility, and personality. Our Influencer Marketing program spans all musical genres and social platforms. We will help you design your content strategy and recommend the best influencers to spread your message.
RED, an award-winning division of Sony Music Entertainment headquartered in New York City, is widely recognized as the domestic and international industry leader in music distribution and artist development. RED specializes in digital account management and physical sales, marketing, D2C, radio promotion and product development for 70+ independent record labels, as well as select artists from Sony owned labels. RED’s marketing is unsurpassed in generating consumer awareness for artists, labels and brand partners. Operating within RED is ‘stache media, a full service marketing agency specialized in music. ‘stache media’s expert staff provide marketing services in advertising, college + lifestyle marketing, digital marketing, publicity, brand/strategic marketing, licensing, retail marketing, art direction + design, and consumer insights.
Digital + Physical Sales
RED has a full standalone sales team that services both digital and physical accounts. Our physical team is structured to be able to ship hit records, and to develop new artists market by market. On the digital side we can deliver and market your records worldwide, and help you create a customized digital release plan to maximize your revenue.
RED label managers work closely with each label to identify the marketing and sales goals of each release. There are many opportunities to take advantage of within the RED infrastructure, and our label management team will help you navigate through them depending on the needs of the label and their release. They are here to effectively communicate to our national & regional sales team the highlights and drivers for each of your projects. In addition, they can develop individual marketing plans according to the goals laid out at the onset of a release. The product managers are your main conduit to the RED team and work closely with all departments.
Indie Retail + VSR
RED is a sponsor of Record Store Day and believes in the philosophy that EVERY DAY should be Record Store Day! Every street date we execute creative campaigns around releases like enter-to-wins, value add offerings, in-stores performances and signings to help with awareness and sell through. We have hundreds of stores at our fingertips to support your efforts. RED also runs an online sales and marketing system called VSR, that allows customers to place orders and receive marketing drivers 24 hours a day.
STACHE MEDIA is a full service marketing agency specialized in music & entertainment with a focus on streaming and influencer marketing, publicity, advertising, brand partnership and creative content. Our unique service offerings allow us to create meaningful and emotional connections through music. STACHE MEDIA launched in 2007 out of New York City and has since expanded to Nashville. Our services have been instrumental in the successful marketing campaigns of artists including Ingrid Michaelson, Joey Bada$$, Courtney Barnett, Kelsea Ballerini, Shaggy, Colbie Caillat, Daya, John Paul White, Lecrae and Santana.
For more information visit www.stachemedia.com.
Our Radio Promotion team is a diverse and talented group that consists of 15 veteran promotion executives covering all formats. This team has a long history in promotion, working at such labels as Atlantic Records, TVT Records, Capitol Records , Lava Records, Reprise Records, Virgin records, Dreamworks Records, Epic records, Warner Brothers Records, and Interscope Records.
With decades of experience, this team has taken many artists top 10 and beyond on the BDS and Mediabase Radio charts. Daya, Ingrid Michaelson, Nelly, Shaggy, Mumford & Sons, Phoenix, Ray Lamontagne, Red, Papa Roach, Drowning Pool, Sixx AM, Apocalytica, Motley Crue, Escape The Fate, In This Moment, Buckcherry, Lucius , Chvrches, Childish Gambino, Elliott Yamin, Awolnation, are just a few of the artists who have received chart topping success due to the efforts the Promotion Department.
RED has access to today’s best audience and behavioral measurement tools and will not only collect data about consumer behavior, but analyze and interpret it for you. We use tools like ComScore, Radian6, Crimson Hexagon, Experian, Forrester, Next Big Sound and Google Analytics to help turn your data into digestible insights that lead to smart marketing decisions.