The premiere and award-winning Independent Distribution Company
for the past 30 years.


Sales | D2C | Digital | Product Management | Radio Promotion | Partnership Marketing | Online Publicity
Consumer Advertising & Research | Social Media Marketing | Creative Services | Lifestyle Marketing


“While retaining an aggressive approach to sales and distribution, RED has evolved over the last five years from a quintessential sales distribution company to a progressive marketing-oriented Artist Development Company. RED’s entrepreneurial spirit and company structure makes it the perfect home for any label or partner.

As the needs of the entertainment community have evolved over the last five years, RED has done similarly. RED offers its marketing and label services as an independent feature in addition to being a progressive full service distribution company. The journey will continue, and we will be one step ahead to accommodate and maximize all that is needed to develop, nurture, and break artists…”

- Bob Morelli, President


RED, a division of Sony Music Entertainment and headquartered in New York City, is widely recognized as the industry leader in music distribution and artist development. RED specializes in Sales, Marketing, Radio Promotion, and Product Development for more than 60 independent record labels.

RED’s marketing outreach is unsurpassed in generating consumer awareness for artists, labels, and brand partners.

In 2009, RED launched ‘stache media, an in-house Marketing & Brand Partnership agency. Our expert staff provides marketing services in Online Publicity, Lifestyle Marketing, Creative Services, Social Media Marketing & Fan Engagement, Consumer Advertising & Research, and Brand/Partnership Marketing.

RED’s dedicated sales force services all major accounts in addition to independent and non-traditional retailers across the country.

Our national sales staff focuses on getting your product into the right stores. We set up artist releases from start to finish by creating in-store promotion, co-op advertising plans, retail exclusives, and personal artist visits with major and independent accounts.

RED’s remarkable B2B system allows labels to access updated sales information 24/7.

Our state of the art Virtual Sales Reps (VSR) technology provides 24/7 access to retailers giving RED an aggressive advantage over our competition. VSR allows us to maintain relationships with hundreds of independent retailers.

Working closely with our retailer partners, we ensure that we are represented not only online but via the account email newsletters. Our efforts yield us millions of impressions weekly, and we are working with the accounts on interactive campaigns to attract more fans and consumers.

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RED establishes creative, forward-thinking direct-to-consumer initiatives. We manage D2C marketing through many digital applications and platforms, social networking sites, email blasts, and more. Through our networking platforms, we communicate with tens of thousands of consumers by providing rich experiences via unique promotions, contests, and up-to-date music news. Additionally, RED has access to state-of-the-art technology to sell directly to consumers worldwide. We consult with our labels to ensure best-practice execution of D2C initiatives, offer advice on artist and brand merchandise strategies, and suggest ideal products and bundle combinations which includes high-end deluxe editions.

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Our digital team provides sales, marketing, and production expertise while maintaining key relationships with digital and mobile service providers. RED Digital has contracted the highest negotiated rates with partners and developed a one-stop-shopping point for all your digital needs.

Through our simple and transparent dashboard, we have created one singular destination for music and metadata delivery, sales tracking, and guaranteed monthly payments. We are your one-access point for all new and established sales models—from traditional downloads and subscription offerings to new and revolutionary rev-share deals and album/video configurations. Our team of dedicated production specialists employs the highest level of quality control and data validation; and should the need ever arise, it’s one call to get anything fixed.

On the sales and marketing tip, our infrastructure and unique network allows us to execute campaigns that generate brand excitement and enhance consumer com­munication. RED has secured more features at the major accounts than any other independent distributor. Additionally, RED has been at the forefront of integrating digital components into traditional retail campaigns through coordinated promotions with its Sales and Partnership Marketing departments.

Finally, RED Digital is now global. Through our strategic partnership with IODA, we offer international digital and mobile distribution to our label partners—no extra setups required.

RED is your one stop for all digital needs. It’s digital made simple.

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RED product managers work closely with each label to identify the marketing and sales goals of each release. There are many opportunities to take advantage of within the RED infrastructure, and our product management team will help you navigate through them depending on the needs of the label and their release. They are here to effectively communicate to our National & Regional Sales team the highlights & drivers for each of your projects. In addition, they can develop individual marketing plans according to the goals laid out at the onset of a release. The Product Managers are your main conduit to the RED team and work closely with all departments includes Sales, Promotion, and Marketing to ensure that all goals and tasks are being achieved efficiently & effectively.

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RED’s chart-topping radio promotion team provides full promotion and artist development services. The staff consists of eight format leaders strategically located across the country in New York, Los Angeles, and Cleveland specializing in the following radio formats: Alternative, Active Rock, Triple A, Pop, Hot AC, and Specialty.

The RED team works closely with key influential programmers at Clear Channel Communications, CBS Radio, Entercom, Emmis, Premiere, Westwood One, and many others. The promotion staff also maintains relationships with leading media outlets including VH1, MTV networks, Fuse, and Music Choice.

RED radio promotion offers the following services:

• Dedicated radio specialists who will provide weekly detailed feedback and airplay reports including new radio adds, key airplay, chart positions, and sales trends for your artist

• Promo-tour planning and execution, including phoners, in-person interviews, and acoustic session bookings

• Radio station website promotions (working closely with RED’s ‘stache media)

• Radio advertising campaigns including on-air spots and radio station website placement

• Digital and physical delivery of videos, CD singles, full-length albums, and one-sheets

• Creative assets for your artist including one-sheets and e-blasts to educate radio stations on the success of a record

• Hiring and outsourcing services from independent promotion representatives and field staffs

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‘stache media is your best source for music and lifestyle branding. All our marketing efforts reach audiences in unique and impactful ways. We offer experts in Online Marketing, Consumer Research, Radio Promotion, Product Management, and Product Development to create comprehensive campaigns for your artist and/or brand.

We specialize in:

• Customized brand partnerships

• Targeted market research

• Aggregated marketing campaigns with physical and online music retailers

• Tour, festival, event, and contest sponsorship

• Booking artists for branding events or special performances

RED has created noteworthy promotion with a variety of partners. We are dedicated to creating partnerships that allow us to generate meaningful and aggregated campaigns for our clients.

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Our ‘stache media online publicity team develops strategic press campaigns that target top-tier portals and social networking sites as well as genre-specific national and local sites/blogs.

‘stache media specializes in pitching, coordinating, and facilitating artist/brand features, placement of promotional assets, editorial reviews, filmed in-studio or on-site interview opportunities, contests, and artist/brand pages on profile sites.

Our dedicated genre-specific publicists give ‘stache media a focused approach, which enables us to leverage our relationships and ensure the best coverage for you.

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‘stache media creates custom-targeted consumer engagement campaigns, based on our experience and research, that include Display Advertising, Search Engine Marketing, In-game Advertising, Video In-stream Advertising, and Social Network Advertising.

‘stache customizes your campaign to maximize the success of every ad. ‘stache media identifies your brand’s audience by using Hitwise, NPD, and other analytic-based research tools.

These customized plans yield maximum results. All advertising campaigns include reports and projects wrap-ups that document their success. Reports include key metrics such as placement, banner impressions, click-thru rates, and responder demographics.

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‘stache media provides very focused social media marketing that involves real-time fan interaction on social networking sites, the most trafficked areas of the web. We maintain artist/brand official sites and social networking pages by regularly updating news, online tools, video/audio content, photos, and applications. This provides fans with easy access to the most up-to-date information.

‘stache media also tracks activity (page views, number of friends/fans, audio/video plays) across all social media platforms and analyzes how the numbers correlate with different initiatives and placements.

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‘stache media’s creative department can design and build various tools for an effective marketing campaign. Our creative staff works with you to customize all elements of your campaign from conception to final delivery.

Services include creating TV and Radio spots, EPKs, point of purchase materials, counter bins, hosting audio and video streams, static and animated banners, splash pages, contest pages, micro-sites, e-cards, HTML artist newsletters, customized flash widgets and players with audience and geo-tracking, MySpace pages using flash and rich media, and other social networking pages (Facebook, Twitter, and more).

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‘stache media hand-picks 50 college students to serve as dedicated marketing representatives nationwide. These ‘stache lifestyle reps (SLRs) create awareness and excitement about our artists, brands, companies, and products by utilizing peer-to-peer marketing techniques.

Our SLRs provide lifestyle campaigns, event coverage, and consumer engagement services:

• During lifestyle campaigns, the SLRs provide artist/brand awareness both online & offline through grassroots promotion in their markets.

• During event coverage, the SLRs provide online & offline event support during an artist’s tour or at competitive shows.

• ‘stache media maintains MustacheMania.com, a consumer engagement site and weekly newsletter that offers music news, exclusive content, and contests.

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