|New York, NY [June 15, 2011] – official.fm, a technology platform for music creators, professionals and companies to manage their digital audio, has partnered with RED Distribution to provide digital marketing and promotional solutions for new releases and repertoire. RED’s distributed labels include ATO, CBS, Cirque Du Soleil, Eleven Seven Music, FADER LABEL, Fat Possum, Glassnote, MRI (Megaforce), Nacional, New West, Razor & Tie, Rocket Science Ventures, Thirty Tigers and many other top independent labels.
official.fm existing users include Soulja Boy, Fool’s Gold Records, Kitsuné Maison, Definitive Jux, Ed Banger, Lil B, Fabric, Cassius, Aloe Blacc, Scoop Deville, Fox Searchlight, Mediamatters.org, Scion Audio/Visual, Akai Professional, Diesel:U:Music Japan and more.
This summer, official.fm will be releasing major new features – including monetization options and a desktop track manager – to complement its expanding suite of offerings, all geared towards providing solutions in music’s new digital ecosystem.
About RED Distribution
RED, the award-winning division of Sony Music Entertainment, headquartered in New York City, is widely recognized as the industry leader in music distribution and artist development. RED specializes in digital and physical sales, marketing, D2C, radio promotion and product development for more than 60 independent record labels, as well as select artists from Sony owned labels. RED’s marketing outreach is unsurpassed in generating consumer awareness for artists, labels and brand partners. In 2009, RED launched ‘stache Media, an in-house marketing and brand partnership agency. ‘stache’s expert staff provides marketing services in online publicity, college lifestyle marketing, consumer advertising & research, social media & fan engagement, creative services and brand/partnership marketing. Sony Music Entertainment’s acquisition of IODA, the premiere independent digital distributor, has expanded RED’s reach into international as well as domestic markets.
Based in Geneva, Switzerland, official.fm offers music professionals advanced uploading & hosting capabilities, data management, analytics, embeddable/brandable audio widgets and other tools for digital audio. The platform gives its users the ability to dynamically & virally market music online for wider and deeper engagement with both fanbase and marketplace. official.fm‘s team is composed of young talent from the technology & finance worlds plus established music business veterans, all working together to provide solutions in music’s new digital ecosystem. The company was recently named one of the “10 Smartest Start Ups” at the 2011 San Francisco Music Tech Summit by Hypebot.com