The RED MUSIC Label Group, signs direct deals with artists and supports joint ventures and label imprints throughout Sony Music. RED MUSIC is home to a diverse roster of Sony Music artists, many delivered by top A&R sources across the organization, including MAX, Aaron Carter, Shaggy, XYLØ, Jocelyn Alice, Keith Sweat, Eva Shaw, Jule Vera, Isac Elliot, CyHi The Prynce, The Brinks, Paper Route, Sundara Karma, Natalie La Rose, and more.
RED MUSIC’s marketing department, previously known as STACHE MEDIA, continues to offer services and strategy around creative Marketing campaigns that result in increased consumption and engagement. The NYC based team of 15, focus on six core services areas that include Advertising, Streaming Marketing, Publicity, Brand + Digital Partnerships, Influencer Marketing, and Creative Services. We work with labels to help them identify their goals and create comprehensive plans to achieve them. Every strategic plan is customized to the specific goals of the artist and campaign. Our team will also work in sync with the digital account managers and sales teams to make sure that each campaign serves to effectively increase music consumption.
The Radio Promotion team of 16 features industry veteran format heads and multi-format regionals located across the country in NY, Miami, Nashville, Austin, Chicago, LA, & San Francisco. Our promo team, lead by Danny Buch and Richard Nash, covers Top 40, Urban, Mixshow, Rhythm, Alternative, Hot AC, AAA, and Active Rock. Last year our Radio Promotion team finished an unprecedented #9 at POP Radio according to Mediabase reports. Success can be attributed to artists like Daya, Flume, Shaggy, Nelly, Noah Cyrus, Lord Huron, Steve Aoki, MAX, Aaron Carter, AJR, Keith Sweat, Joey Badass, and 21 Savage.